ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. The practice of public relations is about telling stories, and all good stories have compelling themes. The themes will guide pitch angles, content development, and thought leadership strategy.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Jack of all trades.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. These are different times. But now we’re all exhausted from content overload.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. 4) You have some background doing paid media work for a public relations firm. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. That experience also sparked an interest in marketing.

B2B 81

B2B Social Media Company Marketing 81

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Thought leadership. A thought-leadership angle that can garner interest can include commentary on the third-party cookies saga. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 77

Creativity Study Survey Advertising 77

PRSay

MARCH 17, 2021

They’re great boogeymen right now [when people] talk about privacy, data protection and competition. Any time you do work that engages with the public online — that invites public comment or promotes engagement on a platform — you are protected by 230. John Elsasser is PRSA’s publications director. He joined PRSA in 1994.

Instagram 217

Instagram Facebook Government Nonprofit 217

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. appeared first on Landis PR.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stuart Bruce

OCTOBER 30, 2014

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. Public relations has always relied on relationships.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

And with public confidence in our institutions eroding, we’ve seen CEOs from major companies take on the president and his allies on combustible issues, or even start to try to bridge our national divide. Just as consumers have learned to exercise their buying clout, so have large advertisers. They use their economic clout.

Corporate 149

Corporate Policies Privacy Construction 149

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. . – Deni Kasrel | The Communications Strategist. 8) Creativity over productivity.

Social Media 91

Social Media Marketing Media Creativity 91

Stuart Bruce

NOVEMBER 11, 2016

But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. All we’re offering are facts and blaming someone else when people are angry, upset and in search of hope, vision and leadership. But the public has moved on and politics hasn’t.

Communications 154

Communications Data Policies Twitter 154