5W PR

MARCH 26, 2024

There’s a bevy of fintech-dedicated publications and digital platforms catering to a specific audience. It’s time to do some homework to find the publications and journalists who really “get” the startup’s focus. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. Concerns about job losses, privacy breaches, and ethical use are widespread. However, the public dialogue has moved to the benefits of AI – improved efficiency, predictive capabilities, and beyond.

Technology 170

Technology Strategy Healthcare Privacy 170

PRSay

MAY 15, 2019

Just about everything but public relations as we’ve practiced it. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. These changes set up occasions for lively public discussions for clients.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . AdExchanger Industry Preview.

Conference 156

Conference Advertising Advertising Privacy 156

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? To show leadership during a serious crisis situation.

Leadership 271

Leadership Trade Shows Airlines Corporate 271

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit Privacy 196

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. Master the message.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. What did the show tell us about the rest of the year?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stephen Waddington

NOVEMBER 27, 2020

He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Patient care and privacy needed to be balanced with public health. Liz Davies explores the positive impact of COVID-19 on public engagement and the transformation of communications.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

MARCH 29, 2020

Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Leadership: politics, BBC and NHS Political leaders around the world, the UK included, have had to shift from campaigning to managing the crisis.

Crisis 167

Crisis Government Privacy Sports 167

Shift Communications

AUGUST 29, 2023

The corporate leadership opportunity right now is big. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e., Trust building Our survey showed a good amount of fear around AI, from privacy to job displacement.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

APRIL 25, 2018

Publications such as Fortune , CNBC and ZDNet wrote up comprehensive guides on how users could deactivate or cancel their accounts. Millennials are apathetic about digital privacy. Recent studies show a paradox in the millennial perspective on digital privacy. Dean Essner is the editorial assistant for PRSA’s publications.

Facebook 135

Facebook Privacy Data Survey 135

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The practice of public relations is about telling stories, and all good stories have compelling themes. The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

Stern + Associates

NOVEMBER 2, 2023

As more and more businesses and brands adopt various omnichannel marketing techniques, he also keeps a keen eye on potential bumps along the way like privacy and ethics issues, which he discusses extensively in “The AI Marketing Canvas.” “You

Marketing 62

Marketing Privacy Training Strategy 62

Barokas

OCTOBER 26, 2018

For those of you not familiar with LWT (Leading Women in Technology), it is a non-profit organization dedicated to empowering women to grow their knowledge, leadership skills and networking in order to map their own paths to career success and achieve greater personal and professional impact. Joseph Health.

Privacy 102

Privacy Banking Leadership Groups 102

PRSay

AUGUST 17, 2023

The EU enforces rigorous data and privacy rules that don’t jive with Meta’s modus operandi of collecting a wide range of personal information, including health, financial, contacts, browsing and search history, location data, purchases and “sensitive” info.

Twitter 145

Twitter Pharmaceuticals Instagram Social Media 145

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. But we in public relations do. Ideally, company leadership has had the foresight to engage a PR firm well ahead of any potential events or circumstances that have the potential for negative reputation impact. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Stern + Associates

MAY 20, 2022

The authors stress that unity among the states is about self-interest, not just being neighborly, because as interstate travel continues, inadequate testing anywhere threatens public health everywhere. In the absence of federal leadership, it’s up to governors to step to the fore.”.

Government 62

Government Insurance Insurance Privacy 62

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. Communications is a function of leadership.

Technology 126

Technology Study Communications Survey 126

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Event PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

Deirdre Breakenridge

JANUARY 10, 2022

At the first meeting, be sure to set some ground rules such as privacy agreements surrounding colleagues sharing results and feelings. After planning that time, make sure everyone completes the FEEL test and brings the results or a general idea of them to the meeting. It is crucial that everyone is comfortable and is open to learning.

Blogging 263

Blogging Construction Groups Meeting 263

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. Public relations programs are designed to bring such values into the public conversation.

Brand 149

Brand Branding Storytelling B2B 149

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. I had a great leadership team. I go back to technology, data privacy, and AI.

Ethics 79

Ethics Privacy Data Financial 79

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. First, if you’ve gotten patents, it is for all intents and purposes public info that anyone can look up. Identiq: Anti-fraud privacy protection for e-commerce.

Technology 177

Technology Comparison Case Study Video 177

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact.

Pitching 136

Pitching Media Privacy YouTube 136

PRSay

NOVEMBER 16, 2016

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Big data offers insights that enable customization and pose new cyber security and privacy issues. Millennials have surpassed baby boomers as the largest segment in the workforce.

Privacy 60

Privacy Ethics Mobile Conference 60

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. As detailed in a recent New York Times article , the pressure is growing for these vendors to be proactive and transparent in the face of public and government scrutiny. . They are tried and true assets for thought leadership.

B2B 60

B2B Crisis Communications Leadership Technology 60

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

The Stalwart Blog

AUGUST 28, 2017

Forgive me if I boast about the US Navy Public Affairs community for a moment. Here’s where the Public Affairs team and senior leadership shined. 7th Fleet’s initial press release launched within hours of the incident, informing the public of the who, what, where and when. Respect for Privacy. Quick Announcements.

Public Affairs 60

Public Affairs Examples Crisis Privacy 60

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. These are different times. But now we’re all exhausted from content overload.

Content Marketing 149

Content Marketing Privacy Government Web 149

David PR Group

JUNE 8, 2017

Nearly 40% found positive information like undisclosed leadership roles and community service. Register public social media accounts and be active. Don’t hide behind privacy settings. In the end, there is no such thing as privacy. Here are some highlights: You will be Googled when applying to college. –John.

Privacy 66

Privacy Reputation Google Engineering 66