Advertising Leadership Measurement White Paper 
Sword and the Script
FEBRUARY 16, 2021
That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. 57% are neutral about trust in NGOs.
Sword and the Script
OCTOBER 22, 2019
I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. 16% on marketing analytics. “As
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Cision
OCTOBER 27, 2016
As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you measuring your programs?
Doctor Spin
APRIL 17, 2023
He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a white paper or research report on a topic related to your industry. David should leverage the surprise element and not advertise his advantage beforehand.
Beyond PR
AUGUST 3, 2016
And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Measurement is mutually beneficial,” stresses Alexa. Look for opportunities to collaborate on strategy, content creation, measurement and more.
Sword and the Script
JANUARY 3, 2017
Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. .
Sword and the Script
MARCH 10, 2019
The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. white papers (36%).
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