Advertising Interviews Print Software 
ImPRessions - Crenshaw Communications
NOVEMBER 2, 2016
Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. As noted, many media interview opportunities arise suddenly without the chance for a formal session. Use new tools.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. After all, enterprise software customers are likely to be watching the Super Bowl, tuning into election or inauguration news, or following stock market trend stories. CX goes hard.
Prohibition
JANUARY 20, 2021
This makes PR teams experts at selling in stories, arranging interviews and securing features for your brand that leads to increased brand awareness, boosts SEO and can drive traffic to your site. 5) It gives you access to marketing software. 3) It can offer a new perspective. 6) It helps you to keep up with competitors.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.
Sword and the Script
OCTOBER 15, 2016
The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. It was akin to a desktop manual for my profession.
Sword and the Script
MARCH 20, 2018
See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. It’s not what software is built to do.
Cision
MAY 21, 2015
Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Social media marketing podcast covering digital tools, apps, and software. Find show notes at [link]. 14) John Jantsch. Duct Tape Marketing Podcast.
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