ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink.

Television 120

Television Interviews Engineering Tools 120

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

5W PR

APRIL 9, 2019

And as the world we live in is built around convenience, there is a lot of use for having so much information available on demand. Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. There is no way to escape the digital age, it seems.

Consumer 60

Consumer How To Advertising Advertising 60

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 7 percent who rated print media as important and 54. Yet Indian-language content on the web is limited.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

Cision

APRIL 5, 2017

Unwinding of 75-years of post-World War II alliances, unwinding of the Jeffersonian ideal as a marketplace of ideas when we were unafraid of information and debating. These are highly activated bases that get information from one data point and assume it’s true. Rallies against Kellogg’s after it pulled its advertising from Breitbart.

Report 225

Report Media Advertising Advertising 225

NewsWhip

JULY 29, 2020

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. .

Local 88

Local Comparison Trends Television 88

Beyond PR

MARCH 1, 2018

If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it.

Media 73

Media Measurement Enterprise Television 73

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Flatiron Communications

MAY 7, 2015

Of all the tools and channels marketing communications pros now have at their disposal for engaging audiences — from email to native advertising, and from sponsored content to earned media — it is the last one that has long defined the PR profession. Earned media (i.e., ” And there’s the rub.

Video 28

Video Print Television Journalism 28

PR Conversations

JUNE 25, 2015

McLuhan spent some time working in advertising later in his life. Orwell worked in the Censorship Department of the British Ministry of Information during the second world war. Different tribes of communicators, while, in terms of birth dates, they were of the same generation.

Publicity 40

Publicity Technology Television Fashion 40

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. And he’ll share all this information in an honest and transparent way, with no hype or fluff. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. How does that work?

Marketing 64

Marketing Pitching Corporate Tools 64