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4 Press Release Samples for a Product Launch

PR Fuel

Use Statistics to Show Your Product’s Value. One of the most effective strategies when it comes to advertising your product is to sell it with statistics. The interesting part is the way they approached their release about the product launch. A brand is only as good as the people who work on it.

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How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

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5 Digital Trends We Are Seeing

5W PR

Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads. Recently, Twitter announced that it would be releasing a brand-new shopping feature titled Product Drops, which will allow companies to tease and promote new product launches inside the platform.

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Public Relations Review

PR for Anyone

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Those are their sponsors and they pay for the advertising. Permalink

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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. Get ahead of the competition by utilizing pre-launch techniques like web-based content creation and influencer marketing. Download our free Product Launch tip sheet.

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The Media Kit: What To Include

Doctor Spin

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). media buyers).

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

63% said alert of new or upcoming events; 58% said help find sources; 47% said provide new or interesting story ideas; 46% said provide exclusive information; 44% said access to events; 35% said help fact check; 33% said new or upcoming product launches; and 21% said provide products to test. You can download it here. >>>