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Public Relations Review

PR for Anyone

If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Those are their sponsors and they pay for the advertising. Those are all topics that interest local media. Permalink

Publicity 331
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4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

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How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52
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CAUSE NOW WE’VE GOT ‘BRAND LOVE’: Lessons in Marketing from Taylor Swift

Konnect Agency

Taylor’s extremely strategic decision to announce Folklore a mere few hours before the album dropped, paired with the call-to-action to download at midnight created a literal global craze. Simply put, one of the most effective methods to bring your brand story or product to life is via meaningful and creative content.

Brand 52
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How to Find Your Brand Voice for Better Customer Experiences

Beyond PR

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40