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How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Humanize Your Brand.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

And there are specific situations when it’s particularly important for PR and marketing functions to team up. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It grew eventually into a tech-based email list that was free for users with an advertising model. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day.

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Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. Surreal thought outside the cereal box to find regular people in the UK with famous names, and allowed them to enjoy a bowl of their cereal. Ronaldo was keen, Serena not so much.

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What is a Press Release and Why is It Important?

5W PR

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Its purpose is not to advertise a product even though that would be a great byproduct.