Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

And there are specific situations when it’s particularly important for PR and marketing functions to team up. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

MARCH 15, 2023

VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken.

Marketing 40

Marketing Viral Fashion Product Launch 40