Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Commodity news is almost by definition valueless. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding.

Report 225

Report Media Advertising Advertising 225

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Have you ever listened to a sales pitch and thought, Geez! Here’s what it looks like: While the end goals are essentially the same (to close the sale or add another customer), the approach is definitely different.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit.

Film 60

Film Print Creativity Internal 60

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Tools 63

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. What’s more, since PR is about hits, this means a bias toward a very broad definition of relevance. BPB: What in your opinion is the difference between a pitch and PR spam? I’m here to tell you he doesn’t.

Print 43

Print Pitching Twitter Advertising 43

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 71

Industry Marketing Enterprise Mobile 71

PR 20/20

OCTOBER 12, 2017

No, this is not a psychology, medical, or art history book, but the previous examples are definitely applicable. After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. Does What We Know Hold Us Back in Marketing?

Marketing 53

Marketing Enterprise Print Film 53

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. So I would say culture is definitely a big thing.

Writing 94

Writing Interviews Industry Pitching 94

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. Your content should still aim to engage, entertain, and inform as it promotes or advertises. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles.

Case Study 101

Case Study Marketing Study Content Marketing 101