Remove Advertising Remove Crisis Management Remove Employee Remove Reputation
article thumbnail

Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Employee abuse. Bodily injury.

article thumbnail

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences. A new product launch. Not exactly contradictory, but not the best timing.

Marketing 310
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How does PR fit into marketing

Onclusive

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195
article thumbnail

How does PR fit into marketing

Onclusive

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195
article thumbnail

What Business People Should Know About PR

ImPRessions - Crenshaw Communications

With some exceptions, public relations is best used to build visibility and shape reputation over time. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. There are also deep specialist expertise by PR function.

Nonprofit 271
article thumbnail

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

article thumbnail

LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.