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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Working online, meeting with clients or the media or partners in different platforms have given us incredible freedom to save time, to make quick decisions, to be pragmatic.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media.

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Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok

Mark My Words

King Charles is enjoying a honeymoon period with newspapers which once ridiculed his environmental passions, aided by the Queen Consort’s down-to-earth style and, some say, an unpopular new Prime Minister soaking up public discontent.

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Maxim Behar in The Career show podcast

Maxim Behar

Come meet my PR." You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper.

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Behind the Headlines With Brandon Puttbrese

Cision

Working at newspapers for a few years taught me to always consider the audience when you’re writing. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. This curiosity can save you in a client meeting, too. Start simple by asking: Who cares?

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PR’s #1 Secret

Mora Communications

Selling belongs in the advertising section of the media, not the editorial. Find creative ways to present and tell your story. For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way.

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The Art of Selling in Public Relations

The Hoffman Agency

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). In other words, the PR consultant is a salesperson. Selling an intent. Not really.