The bedtime test of content marketing and PR
Shift Communications
OCTOBER 20, 2014
If you need an acid test for compelling content, show it to a literate child at bedtime. Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder.
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