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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Wired describes itself as covering the intersection of technology, science, art, and culture.

Pitching 168
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Why You Need a Top Crypto-Savvy PR Firm for Your Launch

Victorious PR

Maybe you are a crypto startup or have created a new NFT or even blockchain technology. Some tend to go it alone and may lean towards traditional advertising. But, PR is essential to the mainstream adoption of blockchain technology. Entrepreneurs are seemingly creating crypto-related companies every day. Get the word out.

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Brands and the Metaverse

5W PR

While companies are trying to find new ways to engage with their audiences in virtual spaces, such as in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse. That has included attempts at augmented reality and virtual try ons for various buying experiences. Association with Facebook.

Brand 97
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PR Buzzwords That Should Be Banned

ImPRessions - Crenshaw Communications

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. ” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. leading” – This one’s everywhere, usually in the first line of a press release or company boilerplate.

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PR Poised to Become the Digital Leader

The Proactive Report

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR. See this post. ). See this post. ).

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PR Poised to Become the Digital Leader

The Proactive Report

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR. See this post. ). See this post. ).