4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich
PRSay
SEPTEMBER 17, 2019
In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.
Let's personalize your content