Remove Advertising Remove Branding Remove Groups Remove Privacy
article thumbnail

Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? You’ve got third-party cookies to thank.

article thumbnail

Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . It’s valuable currency for advertisers when it comes to targeting. Is Connected TV (CTV) ATV?

Privacy 182
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

article thumbnail

5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Go beyond a resume . Zone in on your audience .

LinkedIn 421
article thumbnail

Social Media Ads updates – LinkedIn tests more AI, X and Meta explore subscriptions

Prohibition

Some big changes are heading our way in the social media advertising space. Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience.

article thumbnail

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149
article thumbnail

Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.