Advertising Brand Comparison Content Marketing 
Sword and the Script
JULY 20, 2021
Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.
Sword and the Script
SEPTEMBER 11, 2018
The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. Talk to Us !
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. We know they are rare in comparison and that is what makes them so important to acknowledge. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.
Sword and the Script
JANUARY 5, 2016
Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. Lee Odden, TopRank: TopRank Marketing’s 2016 Influencer Marketing Predictions. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016.
Cision
SEPTEMBER 23, 2015
This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Brand ambassadors secured. Campaign or launch success comparisons.
The Resolution Blog
JANUARY 8, 2018
We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. It’s free, why not give it a go now?
Sword and the Script
FEBRUARY 11, 2017
Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.
Expert insights. Personalized for you.
174 
Let's personalize your content