Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. Sean O’Neal , President of AirPR, previously led commercial operations at Adaptly (acquired by Accenture) and Vizu (acquired by Nielsen).

Analytics 150

Analytics Data Big Data Technology 150

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Television Measurement 167

Shift Communications

JULY 29, 2015

Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. First, expect advertising revenue and options to continue improving.

Twitter 60

Twitter Social Media Mobile Media 60

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. Here are some ideas on “buzz marketing” (I know, I know). What about you?

Viral 40

Viral Marketing Web Big Data 40

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Mindful Marketing

JULY 19, 2023

Big tech companies like Facebook and Google, as well as credit bureaus like Equifax and Experian, are among the biggest players in the data collection market. These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners.

Analytics 100

Analytics Data Retail Advertising 100

PR Breakfast Club

JULY 6, 2015

Big beautiful images draw readers in. Know which social media sites respond best to the use of images in advertising campaigns. The study found that: Publishing 15 posts per month brings in five times more traffic than not blogging at all. Blogging 1-2 times per month results in 70 percent more leads than not blogging at all.

Data 28

Data Pinterest Social Media Big Data 28

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. G2Planet Blog: Running Events with Flexible Technology Makes Them Better. G2Planet Blog: Six Compelling Stats and Facts About Enterprise Event Marketing.

Industry 71

Industry Marketing Enterprise Mobile 71

Onclusive

DECEMBER 22, 2017

s clients and advertisers. Big data will empower us to create more and more highly personalized content experiences. Because of browsers cracking down on banner and other types of digital advertising, you are going to see the balance tip even more in for of native advertising over traditional digital advertising.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. *This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Guidelines 106