Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Top challenges facing journalism. The results present a stark contrast to the number of marketers that are using AI. How is it being used? PR is getting a bigger role in paid media. “PR

Survey 144

Survey Software B2B Pitching 144

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Multimedia is a crucial component to impactful modern-day journalism. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities.

How To 282

How To Storytelling B2C Measurement 282

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. Just like with a brand journalism strategy, a hub-and-spoke model requires an easy-to-navigate place to host all of your brand’s content. Paid spokes include sponsored posts and native advertising.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. If I‘m a B2C brand, I am still investing somewhat in Facebook. What Will It Take for Advertisers to Back Away From Facebook? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers.

Video 120

Video B2B B2C Survey 120