Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food.

Video 120

Video B2B B2C Survey 120

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. We are always looking for good people to interview about.

Technology 61

Technology Marketing Retail Interviews 61

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. AMA CEO Russ Klein Marketer’s Confidence Interview. I’m honored to have interviewed him and am delighted to introduce Russ to you!! marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. See these related interviews: The Evolution of Event Marketing; Off Script #27: Mark Granovsky.

Marketing 62

Marketing Technology Data System 62