Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Content remains at its roots, exactly that; information, a message – whether its worked up into an old school snappy strapline, or a radio jingle, the content remains.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. PR, marketing, sales and journalism. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me.

Technology 61

Technology Marketing Retail Interviews 61