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Pitching the Local Media – Tips from the Pros

PR for Anyone

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Real Estate agents can tell us what’s going on.

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Standing up for real estate mogul Kris Lindahl: 4 reasons I love his marketing approach

Communications Conversations

The (overly) popular real estate mogul has been seen on bus sides, billboards and even in the sky (over Allianz Field and Target Field recently) via his airplane giveaways. City Pages recently ran an article discussing just that. In order to do that, like any good real estate agent will tell you, he needs brand awareness.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Rethinking your website real estate. No, seriously. ” If only.

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid versus earned media can make for a tricky choice. But it’s important to understand the differences between paid and earned media which could mean a successful business and reaching one’s respective audience , or not. Paid Media. That being said, paid media is also YOU writing about YOURSELF. Earned Media.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Real estate company buyers are more likely to be paging through these journals than Wired.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. It would be wrong to blame all the hype and the exuberance on the media and VCs. How Soon is Now?

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

When you publish an article, it’s out there forever. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up! Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. Targeted Customers.