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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar.

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The Essential Role Of Public Relations For Doctors

The Hoyt Organization

Even a private practitioner can enjoy several benefits by enlisting the services of a small business PR agency. Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector.

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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

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Dear CMOs: Mediocre Content Is Hurting Your Brand

Contently - Strategy

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. It’s not something you can just outsource to agencies, which aren’t built for day-to-day editorial work.

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Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? She went on to work at a number of leading technology firms and one of the top global PR agencies.

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State of Social Q4 2016: Facebook Aims For the TV

Shift Communications

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. Facebook isn’t shying away from its AI ambitions, either. Christopher S.

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Public relations in 2018

Stephen Waddington

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

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