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Understanding Programmatic Advertising

Ronn Torossian

Programmatic advertising is changing the digital marketing landscape. Social media platform X, formerly Twitter, now offers programmatic advertising ads through Google. What is programmatic advertising? It automates the buying and optimization of digital ads, replacing manual processes.

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All About Ads – The Latest Updates in Social Media Advertising

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Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

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Which Social Media Platforms Should Your Brand Advertise On?

5W PR

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. TikTok TikTok is a valuable platform for advertising on social media.

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Political Advertising Campaigns on Social Media Have Little Impact

Institute for Public Relations

When exposed to the campaign on … Continue reading Political Advertising Campaigns on Social Media Have Little Impact → A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. Key findings include:1.

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All About Ads – The Latest Social Media Advertising Updates

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Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

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How Can Social Media Listening Increase Customer Advocacy?

Prowly

Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands or industries, and helps leverage the insights gained to discover opportunities or create content for your audience. appeared first on Prowly Blog.

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Social Media Advertising Updates – Meta Adds Verification Options & Twitter Updates Job Roles

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From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.