Cision

JULY 28, 2016

When I was 16 years old, my dad suggested I become a writer. Turned out, I also loved communications strategy. Without research and strategy, a PR pro simply throws spaghetti against the wall to see what sticks. Have you ever had to deal with a major brand crisis? Be steps ahead of your clients—be their change agents.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Cision

JULY 13, 2015

Writing for PRSA, account manager Heather Sliwinski says that disingenuous communication is evident and oftentimes repulsive to other people : “You don’t need to compartmentalize or be half of yourself on Twitter and the other half of yourself on Facebook. Click here for eight steps to handling crisis! No quid pro quo.

Writing 120

Writing Social Media Community Course 120

NewsWhip

APRIL 14, 2021

APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT. You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. And prior to that, working with the health communication group at the CDC, with the National Center for Immunization and Respiratory Diseases.

Analytics 78

Analytics Data Crisis Reputation 78

Sword and the Script

AUGUST 12, 2014

On the suggestion of a mentor, I began looking at graduate degrees in communications. It laid the groundwork to get to where I am today, where I’m pretty confident, I can choose my steps. 5 Good Reasons PR Pros Should Jump into an MBA . In hindsight, I’m very glad I bit a bullet of a different kind and took the job.

How To 115

How To Film Agency Corporate 115

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. A large part of your audience communicates via this medium. Are you up to speed?

How To 60

How To Software System Employee 60

Maxim Behar

NOVEMBER 19, 2020

The PR expert commented on the lack of information and accurate communication about the COVID pandemic on the part of the people in power. If I have to define what is happening for nine months in Bulgaria in terms of communication, communication policy, it is just one word - "failure". Even two - "complete failure".

Government 52

Government Measurement Pharmaceuticals System 52

Waxing UnLyrical

APRIL 2, 2016

And that was just the first step in the process! Brands know that these channels need to be a part of our communication spectrum. As a result, #smallbizsaturday has become a movement that transcends AmEx, even though it wouldn’t have seen the light of day without the latter’s efforts. Element #5: Community.

Strategy 40

Strategy Case Study Community Creativity 40