3-tips-for-developing-your-message-around-your-brand-purpose 
Newsfile
NOVEMBER 14, 2023
Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S.
Cision
SEPTEMBER 28, 2016
When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. At its simplest, this can be a list of your planned social posts, along with any links, photos or videos that accompany them, the social media network that they’ll be posted on, and the dates and times.
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Sword and the Script
DECEMBER 15, 2020
There is no order of merit to the placement – and you’ll find my own predictions at the very bottom – and a tip for getting invited to this prognostication party next year. Make sure the C-Suite sees and understands the contribution your team makes every day. Predictions usually include some element of aspiration. My own predictions.
PR 20/20
JUNE 9, 2020
A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. Disclaimer: This is a super high-level look at what went into the new site’s development. Next, with a firm grasp on current performance, the team developed a Creative Brief. And Why You Should Now.
Waxing UnLyrical
JUNE 21, 2018
As technology develops, software and consumers become increasingly integrated. Around one third of the world is on some form of social media. The combination of these two developments has resulted in what is know as “authentic advocacy.” Tip #1: Seek Out Employee Evangelists. Tip #2: Utilize Social Media.
Sword and the Script
JULY 21, 2018
As is on the occasional Saturday, I offer three links I’ve vetted, wrapped in insight based on some 20 years of experience, and render them here for your consideration. I’m afraid the data people will win, and it will all become a commodity if brand and creativity don’t matter anymore. Is Creativity a Skill or Talent?
PR 20/20
APRIL 16, 2019
This series will highlight key takeaways and top tips directly from each book club book. Throughout the book, our team learned how marketers can utilize tips from visionary companies like 3M ( @ 3M ), IBM ( @ IBM ), Ford ( @ Ford ) and more, and apply them to our own companies to help grow leads, customers and overall business.
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