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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Retail networks are growing exponentially and per GroupM, retail media already represents 11% of global ad spending and will grow 60% by 2027. For multi-location retailers, it’s an opportunity to diversify revenue streams and target consumers with highly personalized ads.

Retail 170
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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. Make the best use of company resources and production by doing your due diligence during the planning stage. billion by 2027.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Last week I organised a Silent Disco at home – 75 headsets, 3 tracks, £200. 3D printed cupcake anyone?

Trends 59
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A PR Agency’s take on Trade Show Trends

Konnect Agency

It also presents the opportunity for us as a PR agency to put companies in front of the media, garnering more exposure for them. From chocolate and gummies to liquids and pills, we can expect to see more inventive ways for consumers to purchase supplements based on factors such as taste preferences to bioavailability.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

By 2027, that number’s set to skyrocket to nearly six billion! As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Bombarding consumers with promotions can turn them away.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify. Consumer to consumer —one individual buying something from another individual. In the U.S.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify. Consumer to consumer —one individual buying something from another individual. In the U.S.