article thumbnail

2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Retail networks are growing exponentially and per GroupM, retail media already represents 11% of global ad spending and will grow 60% by 2027. These moves have only raised the stakes for advertisers and media companies of all kinds.

Retail 170
article thumbnail

Distraction as a media relations tactic

Stephen Waddington

"You have to ask yourself whether that approach to funding a media company still makes sense in the long term given the way that other organisations manage to fund themselves,” said Mr Johnston. The BBC licence fee deal is guaranteed beyond the life of the next Parliament to 2027.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. Make the best use of company resources and production by doing your due diligence during the planning stage. billion by 2027. Create Purposeful Content For Each Stage.

article thumbnail

Conference Recap: Judith Harrison on the Urgent Need to Diversify the PR Profession

PRSay

By 2027, just nine years from now, the majority of the 18- to 29-year-old cohort will be, too. Give counsel to companies and agencies seeking to create more inclusive environments in which multicultural perspectives are embedded in the work, so people from all backgrounds can thrive and advance. And how far behind is the PR industry?

article thumbnail

How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Last week I organised a Silent Disco at home – 75 headsets, 3 tracks, £200. 3D printed cupcake anyone?

Trends 59
article thumbnail

A PR Agency’s take on Trade Show Trends

Konnect Agency

It also presents the opportunity for us as a PR agency to put companies in front of the media, garnering more exposure for them. Companies using little to no sugar continues to be a main product differentiator, with the global sugar substitutes market expected to grow at a CAGR of 5.6%

article thumbnail

The Multi-Industry Benefits of a PR Firm

Victorious PR

E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify. As travel becomes popular once again, it’s imperative that companies stand out amongst their competitors.