ImPRessions - Crenshaw Communications
JULY 10, 2023
PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.
Sword and the Script
APRIL 2, 2024
It grew eventually into a tech-based email list that was free for users with an advertising model. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. Small text ads – written by Shankman – were included at the top of every email.
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Stern + Associates
JANUARY 29, 2024
Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.
Newsfile
MARCH 14, 2024
Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. billion in revenue in fiscal 2023. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.
Sword and the Script
DECEMBER 20, 2022
a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) I see a few things.
Doctor Spin
DECEMBER 22, 2023
It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building. However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention. 3 SickThingsUK.
Sword and the Script
JANUARY 17, 2023
I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. This often includes both video and audio – and can include both news monitoring and advertising performance monitoring. Resources: newsroom , company blog , news search.
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