PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. Probably not.

Privacy 59

Privacy Data Consumer Conference 59

Wadds Inc.

JUNE 19, 2023

It came to the forefront of public consciousness in November 2022 when OpenAI launched a chat-based application called ChatGPT. This includes bias, copyright, privacy, and misinformation. AI predicts words or phrases based on the data set or large language model that it has been trained on.

Publicity 105

Publicity Policies Training Engineering 105

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Practical Law Construction

APRIL 20, 2022

On 28 March 2022, the government released its EV infrastructure strategy , which underpins its strategy to introduce targets for sales of ‘clean’ vehicles from 2024 and e nd sales of new petrol and diesel cars by 2030. It replaces the Electric Vehicle Homecharge Scheme (EVHS) from 1 April 2022. But challenges remain….

Government 52

Government Mobile Data Local 52

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Adherence to privacy regulations.”. If you enjoyed this post, you might also like: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter.

Communications 122

Communications Crisis Internal International 122

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

Newsfile

OCTOBER 10, 2023

But by 2022, the company decided to replace the decades long controversial product with cornstarch. Companies should prioritize consumer safety and address concerns promptly. Lesson Learned : Protecting user data and privacy is paramount. 1] The app harvested the data of up to 87 million Facebook profiles. [2]

Privacy 52

Privacy Ethics Airlines Data 52

Prohibition

MAY 9, 2023

However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. million active users per month as of 2022. During Google Marketing Live in 2022, the company said that Shorts currently attracts 1.5 What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Instagram Viral 62