Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. Full year 2022 revenue was $438.7 million YoY. churn rate.

Software 126

Software Analytics Technology Video 126

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Internal comms. Investor relations platform plans to add generative AI.

Survey 146

Survey Software B2B Pitching 146

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Doctor Spin

JUNE 29, 2022

To get us started, let’s look at a basic overview model for public relations : Corporate Communications (organisational stakeholders have communication needs) Investor Relations (the financial market has communication needs) Public Affairs and Lobbying (political entities and voters have communication needs) Marketing PR (customers and prospects (..)

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 189

Marketing Content Marketing Data Social Media 189

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Meltwater case study.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. Great leaders make clear and transparent communication a top priority. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale Global Communications founder Trevor C.

Local 133

Local Crisis Management Internal International 133