Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: with an eye toward our firm’s ethical standards. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Wadds Inc.

JULY 19, 2022

Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency. We already have a strong sense of ethics and responsibility as well as the ability to use communications to meet peoples’ needs. Connect with Liz | LinkedIn | Twitter. The societal opportunity for public relations is huge.

Mobile 94

Mobile Meeting Course LinkedIn 94

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times.

Energy 52

Energy Groups Internal International 52

Maxim Behar

MAY 18, 2023

Ethics, transparency, and honesty are needed these days more than ever and all businesses must know this very clearly. From the very beginning of his business, back almost 30 years ago he knew this, and despite all the difficulties and all the shaking times his company was always fair and ethical. Not managers, but leaders!

Ethics 52

Ethics Internal International Groups 52

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” I have seen many individuals who are highly motivated to learn, develop and strengthen the skills required to succeed in agency life.

Groups 104

Groups Employee Strategy Ethics 104

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99

Maxim Behar

NOVEMBER 23, 2020

I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. Well, for sure. How will this happen?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. a search marketing agency. Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban.

Privacy 124

Privacy Google Advertising Advertising 124