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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. How do you know what’s working?

Training 195
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Challenges and changes for PR in 2021

Stephen Waddington

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks.

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A Guide to Pride Without Pandering

PRSay

For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. We expect more now, and in the future.

Employee 201
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. The report includes contributions from panel members, formed from leaders from across the UK communications industry. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199
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COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management

PRSay

Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Enlist employees.

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A new term for professional communicators

Stephen Waddington

Here are some of the issues that need to be front of mind as we head towards 2021. Helping organisations operate alongside the virus We’ve become the front line of an organisation’s communication response to the COVID-19 crisis. We’ve worked with executive teams to engage employees.

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DEI Initiatives: Hey Alexa, Should I Issue a Statement For This?

Shift Communications

2021 was a whirlwind year in terms of keeping up with events that shook our country. At SHIFT, we’ve worked with clients to share statements on social pages or with their employees only rather than public channels because the events were close to their hearts. Take the lessons from 2021 to build a plan. And that’s OK.