Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. “We are going to see more journalists build their own paid content channels – with or without backing from media outlets. PR grows more in demand. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 8, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 95

Survey Industry Leadership Study 95

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. PR and SEO are joined. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 16) Creativity as an employable skill. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel.

Interviews 60

Interviews Agency Industry Measurement 60

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

FEBRUARY 6, 2020

Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. The PRCA Census for 2020 showed 12% non White professionals in the industry.

Google 119

Google Data Government Social Media 119

Sword and the Script

MARCH 3, 2020

The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

Contently - Strategy

OCTOBER 15, 2020

For most of 2020, b2b software has had about twice as much interest. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. ” In Q1 of 2020, new leads increased 115 percent year-over-year.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

For most of 2020, b2b software has had about twice as much interest. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. ” In Q1 of 2020, new leads increased 115 percent year-over-year.

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Also see PR and Storytelling; Off Script No. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91