article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 181
article thumbnail

Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. Most influential media for consumer communication in Japan In Japan, traditional media maintains considerable strength, exemplified by entities like NHK (national broadcasting), Nikkei Newspaper, and Asahi Newspapers.

Marketing 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Nonprofit Local News Gains Steam

PRSay

In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. After a crowdfunding campaign that raised $60,000, The Record began publishing in October 2020, helping to fill the void left when 22nd Century Media closed.

Nonprofit 163
article thumbnail

13 stories about the future of news

Stephen Waddington

The Reuters Institute Digital News Report 2020 is a challenging read. Television news and online sources have seen significant upticks against a trend of decline. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated. There are no easy answers.

article thumbnail

5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television.

article thumbnail

Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

Several months after I left my job at my hometown newspaper, The Vindicator , I got some texts from friends who still worked there with some ominous-sounding news. This month, June, marks seven years working full-time for local newspapers. I joined The Detroit News in April 2020. What story or stories are you most proud of?

Meeting 95
article thumbnail

Skidz brainstorm as agency readies pitch

Stephen Waddington

Newspapers and television are for old people. Creative ideas AR will come out of the trough of disillusionment in 2020. How do we give people transformative moments of mental stealth through the medium of pants? Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. It’s an issue of demographics.