Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. Embrace storytelling. If I think of some crazy pitch or stunt or partnership, I put it in there. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. Like many agency types making their way in the industry I pitched her stories. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team.

Interviews 115

Interviews Agency Industry Measurement 115

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. Like many agency types making their way in the industry I pitched her stories. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Konnect Agency

FEBRUARY 16, 2021

At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world. We were able to focus on overall brand storytelling and highlight our hero campaign videos which sometimes get lost at a traditional trade show,” said Felicia Pandola, Associate Director of Marketing at CYBEX.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

FEBRUARY 6, 2020

Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. It’s the golden age of podcasts. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. For most of 2020, b2b software has had about twice as much interest. .” ” In Q1 of 2020, new leads increased 115 percent year-over-year. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 130

B2B Trends Video Course 130

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. For most of 2020, b2b software has had about twice as much interest. .” ” In Q1 of 2020, new leads increased 115 percent year-over-year. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Effective storytelling improves valuations. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. to approximately $5.5 billion in 2021.

B2B 117

B2B Marketing Survey Software 117

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. 23) Creativity becomes cool in marketing again.

Social Media 92

Social Media Marketing Media Creativity 92

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 169

Marketing Employee Content Marketing Training 169