Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey.

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Survey Journalism Agency Data 195

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media .

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Marketing Content Marketing Social Media Employee 214

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Tying outcomes to communications has long been a challenge. On donations? And on and on.

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Measurement Communications Survey Web 116

Bianchi Biz Blog

AUGUST 23, 2021

Can you tell us what types of stories, trends or issues are on your radar now? To that end, in 2019, I got to drive one of Formula E’s second-generation electric racecars in Spain. How long have you been in journalism and how did you get started? What isn’t being said?

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Meeting Report Transportation Media 98

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 3: You can’t pitch reporters with content.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Bianchi Biz Blog

SEPTEMBER 20, 2021

Can you tell us what types of stories, trends or issues are on your radar now? But the two biggest trends I see today are pretty obvious: autonomy and electric vehicles. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ).

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Meeting Automotive Media Airlines 66

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Critical Mention

JANUARY 3, 2019

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Q: What are your company’s marketing initiatives for 2019? Our 2019 initiative is to make Part II, and production is currently underway.

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Interviews Ethics Government Internal 105

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

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Survey Media Relations Corporate Communications 97

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. Media relations only gets harder.

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Survey Measurement Public Affairs Storytelling 117

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism.

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Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. “I see a few things.

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Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21.

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Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

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Marketing Content Marketing Advertising Advertising 99

Bianchi Biz Blog

JUNE 21, 2021

Can you tell us what types of stories, trends or issues are on your radar now? We are very much focused on the future of the auto industry, and how trends such as electrification and autonomous driving will reshape the industry. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

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Meeting Report Automotive Real Estate 95

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML].

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Marketing Publicity Survey Study 78

Bianchi Biz Blog

JANUARY 25, 2021

I was an occasional contributor to Forbes from 2011-2019 and have written for N.Y. Can you tell us what types of stories, trends, or issues are on your radar now? How long have you been in journalism, and how did you get started? I’ve just started a blog, “Reflections” on the site, providing me a place to share my musings.

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Automotive Meeting Industry Media 70

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? How are you working to continue this trend?

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Internal International Conference Public Affairs 66

Sword and the Script

OCTOBER 16, 2018

See these related interviews: Managing Media Relations for a Publisher; Off Script No. 7) We are getting toward the end of the year, what do you think is in store for digital marketing in 2019? We are always looking for smart people working in PR, marketing, sales and journalism. 32: Rachael Wolensky of ALM.

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Marketing Real Estate Analytics Interviews 55

Sword and the Script

MAY 5, 2020

Muck Rack releases podcast media database Muck Rack said this month it released the “first” media contact database for podcasts: “You can now search for podcasters by keyword based on their past podcast episodes, articles and tweets. Muck Rack released a free online course called “ The Fundamentals of Media Relations.”

Pitching 84

Pitching Survey System Technology 84

ImPRessions - Crenshaw Communications

MARCH 5, 2019

Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even though the impact may be indirect. Do not go overboard when engaging media off the record.

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Guidelines Crisis Management Report Meeting 136

ImPRessions - Crenshaw Communications

MARCH 4, 2021

The thoughts and opinions of others can add “color,” or perspective, to any issue, particularly those that are complicated or part of an emerging trend. On a more serious note, the 2019 Washington Post op-ed piece , “The shooting at my school will be yesterday’s news. They can persuade, encourage action, and effect change. .

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Policies Study Leadership Consumer 310