2019 Consumer Content Marketing Storytelling 
Onclusive
DECEMBER 6, 2019
When it comes to smart marketing, every dollar matters – and you want to ensure that you’re getting the most bang for your conference buck. Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.
Solo PR Pro
JANUARY 7, 2019
Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them. Content Marketing.
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Sword and the Script
DECEMBER 21, 2021
“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Eventually, and thankfully, DEI will be expected and not a marketing point. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.
Communications Conversations
JUNE 18, 2020
Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Meanwhile, consumers seem to be screaming that they want better customer service!
PRSay
OCTOBER 10, 2019
Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Are you looking to track your earned media in a way that’s easier and more efficient?
Sword and the Script
JUNE 18, 2019
For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 22) “I am a storyteller and I look out for people.”.
Contently - Strategy
OCTOBER 9, 2019
The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.
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