Shift Communications

NOVEMBER 11, 2015

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Do you want to plan content around key product launches you see coming in the future, or seasonal events? From a survey of consumers, 80% report that video is helpful when researching a purchase decision. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Do you want to plan content around key product launches you see coming in the future, or seasonal events? From a survey of consumers, 80% report that video is helpful when researching a purchase decision. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Do you want to plan content around key product launches you see coming in the future, or seasonal events? From a survey of consumers, 80% report that video is helpful when researching a purchase decision. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Are there ways that we can re-optimize previous blog posts? So we start by thinking: What do we want to write?

Marketing 74

Marketing SEO Trade Shows Technology 74

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. 2019, October 19). Corporational Determinism—The New Paradigm for Product Launching. 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

AUGUST 31, 2020

With 2019 seeing an explosion in visual content, employing looping visuals allows marketing and communication pros to send messages in shorthand. Whether creating animated GIFs for social media pages, emails, or blog posts, communication pros can follow a somewhat identical process. Choose the right Platform.

Product Launch 166

Product Launch Strategy Television Storytelling 166

Prohibition

JANUARY 14, 2022

They allow you to see what people are saying about you on social media, blogs, forums and more. There are people who are already familiar with your brand or product and have a large following of their own. You can leverage these guys not only for marketing campaigns and product launches, but also to help sway opinions during PR crises.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62