Reputation Us

JULY 20, 2022

Customers, employees and partners are the only ones who can objectively tell you how your company and products appear to them. If these impressions differ from your own, you must execute reputational management strategies to close the gap. This is doubly important if a crisis occurs affecting the image of your company.

Reputation 97

Reputation Leadership Survey Examples 97

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. So how does a company handle a corporate crisis in today’s world? Two years ago, Forbes published its “ 13 Golden Rules of PR Crisis Management.” We’re rethinking corporate crisis. CRISIS SIMULATION.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Stephen Waddington

JULY 15, 2020

The COVID-19 crisis has had a significant impact - both good and bad - on diversity, flexible working, talent, training and its reputation as a management function. COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA.

Survey 159

Survey Policies Crisis Community 159

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. As the story goes, he had hair care client Toni Co. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? In 2018, past misdeeds caught up with Facebook.

Banking 257

Banking Facebook Reputation Crisis 257

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63

Crisis Crisis Management Leadership Training 63

Barokas

NOVEMBER 28, 2017

Although United was one of the first major brands this year to encounter a cringe-worthy PR disaster, it’s pretty tough to top how their communications team handled the crisis. Because United failed to do this, the airline’s billion-dollar brand reputation crumbled and travelers will remember this PR screw up for years to come.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK. BAD REPUTATION EXAMPLE. –Joan Jett.

Reputation 88

Reputation Financial Telecommunications Employee 88

Stuart Bruce

JUNE 24, 2016

Therefore the UK will likely leave the EU in October 2018. Reassure customers, employees, suppliers and other stakeholders. Failure to address these issues puts your business or organisation at risk and could even precipitate a crisis. Fear creates an immediate risk bringing uncertainty and instability.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

Reputation 78

Reputation Financial Telecommunications Employee 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Parkland students keep the story alive. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

PR in High Definition

MARCH 24, 2020

However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. 70% of jobseekers say that reputation is important when considering a new opportunity. Is this ridiculous?

Insurance 73

Insurance Insurance Reputation Policies 73

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. Shift to recession mode.

Marketing 190

Marketing Content Marketing Data Social Media 190

Barokas

JULY 10, 2019

Your employees. More, can cushion you in times of crisis or when campaigns miss the mark. . So how do successful brands convey their message, share their story and maintain their reputation through PR campaigns? Who is “they” exactly? Your audience. Need more convincing on the importance of brand identity? Not a simple task. .

Brand 97

Brand Branding Creativity Examples 97

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Corporate Reputation ). 19) Employees have huge impact on social sharing. 59% of respondents believe their budget will increase over the next year [2018]. Brands in Politics ). Marketing without Authority ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. In the summer of 2018, the Audubon Zoo team had to communicate about an incident where a 3-year-old male jaguar escaped its habitat.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. In the summer of 2018, the Audubon Zoo team had to communicate about an incident where a 3-year-old male jaguar escaped its habitat.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Flatiron Communications

MARCH 18, 2018

In her eye-opening piece this week, The Guardian’s SF reporter Olivia Solon opens the curtain on the draconian efforts by Google, Facebook and presumably others to muzzle their employees from speaking publicly about their company’s doings. Peter Himler (@PeterHimler) February 26, 2018. FB pic.twitter.com/r32s3PQF4o.

Facebook 44

Facebook Employee Crisis Journalism 44

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. It turns out that the high demand for professionals to talk about a certain subject, in multiple sessions, opened doors for middle management employees to speak on behalf of the company.

Marketing 169

Marketing Employee Content Marketing Training 169