The Proactive Report
DECEMBER 4, 2018
We’re approaching the end of 2018 and businesses are looking ahead to the New Year. The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. A complete content marketing strategy starts with research, not setting goals. Follow me on Twitter.
The Proactive Report
JUNE 20, 2018
In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Call me at 888 243 3470.
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The Proactive Report
JUNE 17, 2018
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.
5W PR
NOVEMBER 23, 2020
With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018.
Cision
JANUARY 10, 2018
If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Make Content All About the Customer. Conclusion.
Sword and the Script
JULY 2, 2019
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. billion pieces of editorial content.” That partnership has ended.”.
Sword and the Script
AUGUST 13, 2019
Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: New York Times , PR Newswire , MultiVu ). 6a) June 6, 2016: DOJ Rules on PR Newswire.
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