Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. If your brand is going to track mentions, it is important to have a media intelligence and monitoring tool that doesn’t miss hits.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. 2) Earned media still reigns as THE most credible. Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 28, 2018

One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ]. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Vendors aren’t advertisers, they are “clients.”.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Media Relations is Hard and Getting Harder. click on images for higher resolution graphic).

Survey 98

Survey Media Relations Corporate Communications 98

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. Jelly Marketing has been using Critical Mention since November 2018.

Agency 79

Agency Marketing Media SEO 79

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Parkland students keep the story alive. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Microenterprises increasingly rely on public relations. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2023

Continued consolidation of media outlets. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. based provider of briefings for corporate and government executives, for $71.8 12) July 30, 2018: ShareIQ.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. 9) Even advertisers want to invest in PR. Earned Media Poised for New Prominence ). 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I just can’t imagine the luxury of a P&L that affords a dedicated FTE to just media relations.

Agency 77

Agency Leadership Corporate Training 77

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 11) Earned media still reigns as the most credible. .

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion use social media. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The global population of the world is 7.7

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. . – Betsy Hindman | Hindman Company.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. She also supports programming for 10 social media channels. How did it work?

Software 102

Software Analysis Data Tools 102

Sword and the Script

DECEMBER 15, 2020

With the barriers to work from home falling and the realization across the board that productivity still happens in home offices, it’s going to be more common to see solo public relations and marketing professionals hired. Public relations won’t become any easier in 2021. Frank Strong | Sword and the Script Media , LLC.

Marketing 168

Marketing Employee Content Marketing Training 168