The Proactive Report
MAY 1, 2017
At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Katie Paine got the same result in an informal survey of attendees at the 2017 PRSA Northeast District Conference, PRXNE.
The Proactive Report
MARCH 30, 2018
Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore.
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The Proactive Report
SEPTEMBER 21, 2017
September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? REGISTER NOW.
The Proactive Report
MAY 8, 2017
No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc., Meritus Media Inc.,
The Proactive Report
MAY 12, 2017
.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. Not familiar with the changes in the digital customer journey. SEO writing is a vital PR skill today.
Sword and the Script
JANUARY 21, 2017
The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.
PR News
JANUARY 3, 2017
Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog.
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