The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time?

Measurement 113

Measurement Analytics Course Advertising 113

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART).

Strategy 244

Strategy How To Media Measurement 244

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. TBT any #pr #publicrelations pro’s remember the fun of these?? pic.twitter.com/c9tVwxoltY.

Technology 12

Technology Software Company Marketing 12

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. Their only focus is at offering the most relevant and useful information based on user preferences.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. Their only focus is at offering the most relevant and useful information based on user preferences.

How To 40

How To Engineering Content Marketing Advertising 40