2017 Digital PR Internal Measurement 
Sword and the Script
JANUARY 21, 2017
The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.
PR News
JANUARY 3, 2017
Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog.
Buzzstream
FEBRUARY 3, 2021
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
Sword and the Script
OCTOBER 6, 2020
At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever.” It was popularizing attribution measurement in PR. In 2017, Cision went public through a backdoor (SPAC) on the NYSE. billion, or $10 a share.
Cision
MAY 29, 2017
Fast forward to 2017, the search engines have become even smarter. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency.
Beyond PR
MAY 30, 2017
Fast forward to 2017, the search engines have become even smarter. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Pratik Dholakiya is the Co-Founder of E2M , a full service digital marketing agency and PRmention , a digital PR agency.
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