Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media
Cision
MAY 25, 2017
The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Owned Media Requires Great Storytelling. His advice to content marketers was to focus on authenticity above all else. Touch, video and storytelling.
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