tag pr-tech 
Sword and the Script
JULY 7, 2020
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?
Sword and the Script
APRIL 6, 2021
This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush goes IPO. million of revenues, improving on 2019’s $10.2
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Shift Communications
NOVEMBER 10, 2016
Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – are simultaneously transforming the industry, creating a prime market for innovation. The blessing and “curse” of PR for digital health startups is the wide array of audiences and verticals.
Sword and the Script
JANUARY 28, 2020
Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. 1) Overview of Notified.
Sword and the Script
APRIL 16, 2019
Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. Here’s how the answers stacked up: 80% said PR Newswire [press release vendor]. PR Pros Sentiment About PR Tech Vendors.
Sword and the Script
APRIL 2, 2019
Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.
Sword and the Script
SEPTEMBER 3, 2019
Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. 1) Israeli vendor builds CRM tool for PR.
Expert insights. Personalized for you.
123 
Let's personalize your content