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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. We’re curious, too.

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2016: The Year of Content Marketing

The Stalwart Blog

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster.

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Taking Your Social Media to the Next Level: 6 Experts Weigh In

Cision

” Get Serious About Video and Images. It looks like 2016 is the year of the video. Cain Richards, a digital analyst for SEOWorks , points out that 52 percent of marketing professionals say that video has the highest ROI of all content posted on social media. The local bakery owner will.”

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How to Generate Coverage From Conferences

Cision

Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Want to take it one step further?

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How Pharma Companies are Nailing It on Social Media

ISEBOX

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016.

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Best Practices in Social Media Content

5W PR

Types of content include: links, original photos, videos, graphics, repost/ regrammed assets from your audience, testimonials and live streams. Joy Miles ( @lunchesandlittles ) is a food influencer with an incredibly innovative and unique Instagram profile. comScore 2016 U.S. Instagram: [link]. 5 – Get Creative.

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9 Media Relations Tips for 2016

Journalistics

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?