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Bits, Bytes and the Ethics of Data

PRSay

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations. presidential election.

Ethics 247
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PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. And how does the publicist assure that the transaction is ethical when not controlling the final product?

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Independence: The Source of Our Integrity, Our Power and Influence

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90
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PREthics & Native Advertising

PRSay

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. Product publicists have loaned […].

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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. That really isn’t far from a philosophical argument over crooked nails.

Tools 68
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40