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Digital PR Challenges in 2016

The Proactive Report

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. These are precisely the skills needed by marketing and PR pros in 2016 and beyond. Digital PR should be high on your list for 2016.

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5 Ways to Improve Your Content Strategy

The Proactive Report

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149
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Content Strategy Challenges for Digital Marketers

The Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Q2: How does a brand set goals for their content? Time: 10 am Pacific and 1 pm Eastern. andersenology.

Strategy 100
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Content Strategy Challenges for Digital Marketers

The Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Q2: How does a brand set goals for their content? Time: 10 am Pacific and 1 pm Eastern. andersenology.

Strategy 100
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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros.

Tools 68
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40 PR tips that will super-charge your career

The Resolution Blog

What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. Will ad-blocking bring more competition to PR? Or do they?

eBook 120
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Make Your Website a Tool to Grow Your Business

The Proactive Report

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. Hard to imagine why the other half don’t!) There are thousands of web design companies out there offering to make or update your site.

Tools 113